Riding for Life with Impostre Gear

Jack is a 5th grader as Basis Scottsdale, he is 11, and a couple months ago he came up with the idea of "impostre." He had started coming up with ideas that lead or more like evolved into impostre, several months ago. He put so much time & consideration into what he wanted to do with his idea. It was important for Jack to do something with what he loves most... RIDING and promote riding in a positive way to other kids. He knows that kids are the future of board sports. He wanted to encourage others to follow through with their goals of being better riders, to do their personal best, entering events and being positive role models for their sport. Jack/impostre, had only been to skate events until Christine gave permission to go the AWA event. Jack's goal is to donate profit from the merchandise he can sell on his impostre web site and/or events to St. Judes Childrens Research Hospital (they specialize in researching treatment/cures for pediatric diseases)...that is what his "Ridin' for Life" motto is all about that is printed on his impostre posters & website. He wanted to help kids who may not have the opportunity to do what they love. He realizes he is blessed...he is healthy and able to follow his dreams and goals. St. Jude's was his first choice. In fact, he got the idea of St. Judes because his buddies' father, who is a greeting card designer, works with pediatric cancer patients to design/print the St. Jude's Christmas cards, Jack thought that was awesome. As parents, we wanted to support Jack's idea, we thought it was really cool that he put so much thought into supporting the sports and causes he believes in. It is important to us as a family to instill family values and personal goals. So next thing we knew we were helping him with the trademark/legal process & started working with web designers etc. and calling event coordinators. We had his hats, shirts, posters, stickers (and skate decks made that we can legally put the impostre logo on) made- it really was a much bigger undertaking than we had planned, because clearly the time Jack can spend on impostre is limited with being a 5th grader with homework, chores and a 9:00 bedtime!